CONSUMER PRODUCTS●
SOCIAL MEDIA ●
PERFORMANCE GROWTH
Turning household awareness into measurable social demand.
Febreze already had strong recognition. The opportunity was to turn that awareness into stronger engagement, product discovery and purchase intent.
Brand: Febreze
Platform: Instagram
Campaign Period: 6 Months
Goal: Brand Presence • Product Sales
Services: Social Strategy • Reels • Creator/UGC • Paid Social • Conversion Optimization
Average Monthly Reach
+
0
%
Higher Engagement
0
X
Product Page Traffic
+
0
%
Social-Attributed Sales
+
0
%
01 — THE CHALLENGE
A recognized product. An underused social opportunity.
Brand awareness was already strong. The challenge was making Instagram more relevant, more engaging and more effective at moving consumers from discovery toward purchase.
Real-life odor problems
Short-form Reels
Creator & UGC content
Product-use storytelling
Before
1.1M Reach
0.8% Engagement
14.8K Product Clicks
3.1K Social Orders
AFTER
4.3M Reach
2.6% Engagement
52.7K Product Clicks
5.4K Social Orders
RESULTS
More than visibility. More buying intent.
Within six months, Instagram became more than an awareness channel. Content built relevance. Creators built trust. Reels expanded reach. Paid media scaled what worked. And social began contributing more directly to product discovery and sales.
Sometimes the best marketing feels less like marketing.
A familiar brand still has to earn attention.
Febreze didn't need people to learn its name.
It needed consumers to see familiar products in more useful, relevant and relatable ways.
Great products need great reasons to be noticed.
We build social strategies that turn everyday brand moments into content people actually want to watch, remember and follow.